Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) through various techniques and strategies, including keyword research, on-page optimization, technical optimization, link building, and content creation, with the goal of increasing the quality and quantity of website traffic, driving more leads, sales, and revenue, and ultimately, boosting online presence and credibility.

 SEO involves understanding how search engines work, what people search for, and the keywords and phrases they use, as well as optimizing website content, structure, and coding to make it search engine-friendly, and building high-quality backlinks from other websites to increase authority and trust, all while staying up-to-date with the latest search engine algorithms and best practices to ensure long-term success and maximize return on investment.