Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free and powerful platform that enables website owners, webmasters, and digital marketers to monitor, maintain, and optimize their website’s presence in Google Search results, ensuring improved visibility, credibility, and driving more traffic and sales. With GSC, users can verify website ownership, submit sitemaps, monitor search analytics, track keyword rankings, and identify technical issues, such as crawl errors, mobile usability problems, and page speed optimization opportunities. 

Additionally, GSC provides insights into backlinks, internal linking, and content performance, helping users to refine their content strategy, improve user experience, and enhance their website’s overall search engine ranking. By leveraging GSC’s comprehensive toolkit, website owners can gain a deeper understanding of their online presence, identify areas for improvement, and make data-driven decisions to boost their website’s performance, drive more conversions, and stay ahead of the competition in the ever-evolving search landscape.